A/B & Multivariable Testing (MVT) Module

Optimize based on real findings

Why do you make changes in your website?
When asking this question, most websites responsibles will give you plenty of reasons such as: our design is outdated or X or Y has told us that this works best...
Very few make their changes following the analysis of their results (Web Analytics) and even fewer have made tests as A/B or mulivariable testing (MVT).

What's A/B & Multivariable Testing (MVT) and how it works?

A/B Testing

The principle is easy: test 2 versions of the same page to see which one works best.  This basic principle seems logic but until now it wasn't always easy to put this in place.  This is why in OniSystem offers you an A/B testing module allowing you to define 2 versions of any page or piece of content.  The system delivers randomly one of the two versions to every visitor allowing you to test it with your real visitors.  Once you have enough relevant data you can analyse the effectiveness of both versions against any objective you might think of (purchases, newsletter subscription, lead generation, etc...). 

Multivariable Testing (MVT)

The principle is also very simple: create several different A/B tests and cross them together to find out which combination suits best your objective.  As for the A/B testing module, this module allows you to make several tests within your online initiatives and cross them within OniSystem and this with your real audience.

You can for example make different versions of your menu and different versions of your content zone.  Once you have set that up inside OniSystem (in a few minutes), our system will randomly distribute the different versions to your visitors.  Once you have enough data to make the test relevant you will be able to see for example that menu D with content zone A drives you the most revenue (if you are an ecomerce website).  Our system will thus present you the effectiveness of the different combinations against any goal that you decide (no need to decide your goal beforehand as our system allows you to dynamically analyse the results).

Benefits of AB & Multivariable Testing (MVT) with OniSystem 3.0

Simplicity: As this module has been built inside OniSystem the test can be put in place in a matter of minutes and you don't need to integrate with an external Web Analytics system or make complicated technical operations.  This test can be done by a kid and the results are rendered in a user friendly interface. 

Accuracy: As mentioned these tests are done in your real website and not in a laboratory, ensuring you that the results are based on your real audience.

Increase conversion rates: By testing different items you will be able to increase the success of your initiatives.  If your purpose is for example to sell trainings, you will be able to test different call2actions allowing you to pinpoint the most effective message and increase the number of sold trainings.

Optimize scenarios, landing pages & check out processes: The multivariable module allows you to test a home page, the landing page of an eMailing campaign, a survey, ... If you make eMailing campaigns for example, you will be able to test different landing pages allowing you to understand which one really persuades your audience.

Increase sales and leads: Let's face it, more than 90% of your website doesn't work! With MVT you finally have the power to optimize your online initiatives and make more leads and sales.

Analyze the results and dynamically chose your objective: At any moment (in real time) you may see the results of your test.  You can define the date range you desire.  You can analyse the results against any objective you might think of (a few examples: newsletter subscription, contact, purchase, view of a specific piece of content, ...).

View the results in a user friendly flash 3D interactive interface: Web Analytics is one of our key expertises (read our WA blog), we thus take lots of care in provinding you with a state of the art reporting console.  You will be able to define the report you want in less than a minute and once you're convinced you can export the rendered graphics and numbers in PDF allowing you to report on the findings.